I am a User Experience Designer. That is my official job title on my business card and LinkedIn profile. I go to UX Conferences, I read UX books. I eat, sleep, dream, and breathe UX. Yet, I’ve always had trouble with using the term “User Experience.”
Let me take you through a roundabout way of explaining why. The TL;DR version will be at the bottom.
Last night, I introduced a concept from Yoga Philosophy called svadhyaya to my Intro to Yoga students. Translated from Sanskrit, it means self-study, self-inquiry, or self-reflection.
A student asked, “So, self-study, like, spiritually?”
I explained that one way to self-reflect is to notice where our feet and knees and shoulders are, how we’re breathing, and what general feedback our body is giving us in our movement. This habit can show up in other areas of our lives, like if we’re slumping at our desk, or our breath shortens when we’re pissed that someone cuts us off. If being aware of things turns out to be useful in other areas of your life, great.
“But, I don’t pretend to know how you should reflect spiritually.” I told her.
I see a lot of yoga teachers talking about feelings and emotions with their students, and I’m not that brave. It’s not my business to tell someone how to “feel”. If I suggest that you ought to feel divine bliss in a yoga pose, and you’re actually in pain, both of us might be trying to impose someone else’s reality on ourselves. In other words, my user experience is not your user experience.
The only thing I can do when I teach yoga is to make sure the surface is even and the floor is clean, that you feel assured that I will not hurt you, and that I will tell you where your feet and knees and hips and shoulders are, so that you can de-stress, so that you can get strong and flexible or whatever it is that you needed from yoga.
Similarly, in product design, it’s my business to do everything I can to provide and fine-tune all the factors necessary for a good time. It’s my job to make sure that my design is useful and understandable and all these things. But, as Kim Goodwin, author of Designing for the Digital Age said:
Since each person brings her own attitudes, behaviors, and perceptions to any situation, no designer can determine exactly what experience someone has.” – pg 5, Designing for the Digital Age.
We don’t have to look to far to see evidence of this. For some people, the iPhone and iOS devices provide a superior user experience. For others, it’s Android. For yet some others, it’s Windows Phone. I love my Mac to a disturbing degree, but I’m sure there are those who will enrage at the sight of the glowing fruit.
For a non techy example: while I love a juicy Portabella sandwich, my boyfriend won’t touch a fork that’s been in the same zipcode as a mushroom.
So, I get that we need a word to rally around and to communicate, and there’s no reason to be pedantic about the semantics. I’ve come to fully accept it. But, I’m also aware that the user experience is likely never going to be 100% my own doing.
TL;DR: We can’t really design an “experience”, since everyone’s experience is based on their attitudes, behaviors, perceptions, and choice of fruit. The best we can do is to set up the environment in which a person’s experience can be optimized.

